For many organizations acquiring new donors isn’t where the problem lies. It’s their donor retention rate.

Should you mail your fundraising appeal letter first class, or non-profit, standard class (marketing mail)? It depends. We analyze the different cases.

A question sometimes asked by fundraisers is, “Should we provide the donor with a business reply envelope so they don’t have to put a stamp on the reply envelope?”

This Fundraising Typography Guide will help you make words more accessible and impactful. Don’t sacrifice your copywriter's skill to a misguided splash of color.

Gain insights and optimize results with Five Maples' Annual Fund Analysis. Industry benchmarks, expert recommendations, and data-driven observations provided.

Contrary to what you may think, many current year donors will gladly donate again and again if you ask them for additional donations. The data proves it.

Whether a donor’s first gift came online, via direct mail, through peer solicitation, or at an event, these tried-and-true recommendations can make a powerful impact on your organization’s donor retention.

Direct mail analysis can highlight imbalances in the fundraising program or address problems identified during the annual fund analysis.

These nonprofit strategic annual tips and planning calendar template will help you build a successful fundraising program focused on the 3 Cs: Calendar, Constituents & Channels.

How do you ask your new donor for a second gift without undermining the sincerity of your thank you? And, when is the best time to ask your donors to give again?

Donor thank you calls are an effective nonprofit communications strategy. Use this thank you call script as a guide and inspiration to improve donor stewardship & long-term giving.

Even in December, the giving season isn't over. Maximize your year-end giving with these 3 simple steps that will help you meet (and hopefully exceed) your annual fundraising goals.

When is the best time to mail your year-end giving letter? Before or after Thanksgiving? Here are the main points to consider when planning your end of year fundraising letter.

The digital market may seem more attractive, yet it raises less than a tenth of the money that direct mail raises. Direct mail offers a personalized approach to a targeted audience.

Should we encourage our donors to switch to online giving? Won’t that save us money? Studies show that the answer is a resounding NO. It actually costs you money - find out why.

There is no greater way of thanking your donors than showing them the impact of their generosity by ways sending them a Donor Impact Report. Let them know why their donation matters!

In improving first-time donor renewal, every touch matters. Email offers you a quick, effective and personal touch that resembles a classic thank you letter recipients will appreciate.

A recent study found that while donors acquired online have a higher average first gift, those acquired by direct mail giving have higher retention rates & greater long-term value.

So, the thank you letter is in the mail. What next? Pick up the phone. Thank you telephone calls are proven to increase donor retention rates. Read more on the who, what, when and how.

Here are a few tried-and-true methods for offering a thank you—better still, a series of thank-yous—to those supporting your work. Starting with the highly appreciated thank you letter.